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Pink Ribbons, Inc. poster

Film · Documentary

Pink Ribbons, Inc. (2011)

★ 6.6 · 13 votes1 h 37 minDocumentary2011

Capitalizing on hope.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Director
Léa Pool
Country
United States, Canada
Language
English
Release date
September 11, 2011

Cast

  • Samantha KingHerself
  • Barbara BrennerHerself
  • Barbara EhrenreichHerself
  • Nancy BrinkerHerself
  • Susan LoveHerself
1 image
Pink Ribbons, Inc.
Pink Ribbons, Inc. image 1
Trailer